English Language Lab

English Language Lab

If You Could, You Should, and You Would

Why Modals Are Your Best Buddies in Business

Rachel Boyce's avatar
Rachel Boyce
Sep 05, 2024
∙ Paid
Share

Picture this: You’re in a business meeting, ready to impress your client. You’ve practiced your pitch, you’re feeling confident, and then you say, “You must buy our product.”

Oops.

The room goes silent, and your client looks at you like you just demanded they hand over their wallet.

What you meant to say was…

Keep reading with a 7-day free trial

Subscribe to English Language Lab to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Rachel Boyce
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture