If You Could, You Should, and You Would
Why Modals Are Your Best Buddies in Business
Picture this: You’re in a business meeting, ready to impress your client. You’ve practiced your pitch, you’re feeling confident, and then you say, “You must buy our product.”
Oops.
The room goes silent, and your client looks at you like you just demanded they hand over their wallet.
What you meant to say was…